emma Blog: Insights, Articles, & News

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Microsoft and Google began publishing environmental sustainability reports in 2009 and 2010, respectively. Amazon was slower and only began releasing emissions data in 2020, after immense pressure from employees, shareholders, and the general public. And yet, the actual emissions from data centers can be up to seven times higher than what’s reported.

April 30, 2025

Despite ambitious sustainability pledges, carbon emissions are on the rise. Can AI help fix the problem it is contributing to?

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April 17, 2025

Discover the top cloud cost management tools in 2025. Compare features, platform support, and limitations to find the right solution for reducing cloud waste and maximizing ROI.

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Cloud costs are soaring with AI and GenAI adoption, rising 30% in a year. Discover why 72% of IT and finance leaders cite AI as the main driver—and what it means for innovation.

April 10, 2025

Despite cloud being an enabling and democratizing force in AI, cost is becoming a prohibitive barrier.

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"Maximize cloud savings with spot instance optimization. Focus on utilization, efficiency, and value—unlocking cost savings without sacrificing performance or innovation.

April 3, 2025

Explore insights and strategies from our cloud experts to help you tame your cloud environments – and your cloud bills.

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Find out quick, high-impact fixes you can pull off right now to see big reductions in your AWS cloud costs. Optimizing your AWS environment isn’t just about automation – human expertise is just as essential for spotting budget leaks and uncovering hidden savings.

March 27, 2025

If your cloud bill is a mess, here's what you can do right now

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The 2025 Kubernetes Cost Benchmark Report reveals that most organizations use just 10% of CPU and 23% of memory in their clusters—turning Kubernetes into a costly inefficiency. Learn why K8s cost optimization remains a major challenge.

March 19, 2025

Understanding and implementing cost optimization capabilities across all your cloud environments.

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March 17, 2025

Go beyond basic cost reduction to enable true value realization for your cloud investments.

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Launched in October 2024 with an aim to improve competition, transparency, and resilience in the cloud industry, OOC formed as a new alliance of leading cloud providers and users. Today, emma is proud to count ourselves among them.

March 13, 2025

emma steps up to join OCC alongside other innovators and business leaders

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Cloud adoption is continuing to grow – and so are cloud costs with 33% of organizations reporting their cloud spend is wasted each year. See 10 tips to optimize your cloud cost.

March 10, 2025

Cloud adoption is continuing to grow – and so are cloud costs. Here are some ways to optimize cloud costs for your business.

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Cloud costs are also becoming increasingly complicated to keep track of. 46% of executives reported that overprovisioning is a primary source of cloud waste, while 45% blamed cloud assets' fragmentation across teams and vendors.

March 5, 2025

Instead of a reactive approach to cost cutting, here’s how to find a proactive approach to value realization.

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February 27, 2025

CISPE has promised bold and innovative commitments to promote distributed, multi-cloud, open-source solutions in an effort to enhance competition.

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February 25, 2025

Some of the most critical lessons from DeepSeek’s playbook – efficiency, optimization, and democratization – failed to land a spot for the greater industry’s reflection.

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Today, 89% of companies have adopted hybrid or multi-cloud strategies. Hybrid and multi-cloud approaches can give you this flexibility and agility to respond to changing needs and business aspirations, of which regional requirements are just one of many factors.

February 11, 2025

Today, 89% of companies have adopted hybrid or multi-cloud strategies. What are hybrid and multi-cloud exactly? Continue reading to find out.

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Cloud-native and cloud-based systems are both the same in that they are designed to run in the cloud. The primary difference is that cloud-native is deeply-integrated and fully-optimized for the cloud environment, while cloud-based remains rooted in traditional architectures and technologies.

February 5, 2025

The cloud fundamentally transforms how we build and run applications, from cloud-native to cloud-based to cloud-enabled.

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January 29, 2025

More than 60% of organizations believe they are not fully realizing the cost benefits they had anticipated.

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Public cloud or on-prem? Find out our top picks for hybrid cloud solutions: key offerings, strengths, and specialities to help you choose the best-suited hybrid cloud solution.

January 23, 2025

Find out our top picks for hybrid cloud solutions: key offerings, strengths, and specialities to help you choose the best-suited hybrid cloud solution.

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Cloud market share is an important factor to consider when comparing cloud service providers (CSPs). Find out the latest global market share numbers and trends for major cloud providers, including AWS, Azure, GCP, Alibaba, Oracle, IBM, and more.

January 14, 2025

Find out the latest global market share numbers and trends for major cloud providers, including AWS, Azure, GCP, Alibaba, Oracle, IBM, and more.

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For IT decision-makers—CIOs, CTOs, IT Managers—our guide provides 7 key criteria and a clear, actionable framework for evaluating CSPs and making the best choice for your organization's unique needs.

January 9, 2025

Learn how to choose the best cloud service provider based on factors like cost, compatibility, performance, and reliability.

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December 13, 2024

‍A comprehensive guide for IT decision-makers to evaluate and choose the best cloud computing service providers for cost-effectiveness, scalability, and reliability.

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November 25, 2024

emma, the innovative cloud management platform transforming how businesses optimize and scale their cloud infrastructure, is today announcing the successful closure of its $17 million Series A funding round.

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