Sovereignty and innovation
Not sovereignty or innovation
Hyperscaler innovation and European sovereign cloud.
One control plane, no lock-in.
The choice you are facing
Decision makers in regulated UK organisations facing board-level sovereignty questions are often forced to choose between control and innovation.
Choose sovereignty, lose innovation
UK sovereign providers offer UK-only jurisdiction.
EU providers offer UK regions under EU law.
Both deliver compliance and no direct CLOUD Act exposure, but both sacrifice hyperscaler innovation velocity.
Choose hyperscalers, accept risk
Hyperscalers offer unmatched innovation — cutting-edge AI services, global scale, and continuous feature releases.
But UK organisations face unacceptable governance risk: support staff outside the UK, potential CLOUD Act requests, escalation paths embedded in foreign legal entities.
emma delivers sovereignty with innovation
Operate sovereign cloud environments with full control, consistent governance, and preserved innovation power.
UK Sovereignty
Full jurisdictional control over emma operations, UK/EU data residency, no direct CLOUD Act applicability
Hyperscaler Innovation
Full access to AWS, Azure, GCP AI/ML services and cutting-edge capabilities
The best of both worlds, without adding complexity.
You decide which workloads go where based on data classification and sovereignty requirements — emma handles orchestration, networking, and compliance across all providers, without accessing customer payload data.
Achieve sovereign multi-cloud excellence
emma delivers a unified platform that secures, optimizes, and governs your infrastructure across all clouds.
Multi-cloud orchestration
Deploy, manage, and govern infrastructure across on-prem, hyperscaler and EU cloud UK regions from a single control plane without vendor lock-in.
UK/EU jurisdiction
Luxembourg-based entity under EU law. No direct CLOUD Act applicability to emma as a non-US entity, full compliance with UK GDPR and Data Protection Act 2018.
Unified governance & compliance
Centralized policy enforcement across clouds. Automated compliance monitoring for UK regulations. Enforced UK/EU data residency across all providers.
Full innovation access
Leverage hyperscaler AI services — all managed through emma. Deploy cutting-edge services while maintaining sovereign control.
The UK sovereign cloud landscape
How emma compares to UK providers and hyperscalers
| Provider | Type | Jurisdiction | Data Residency | Multi-cloud | AI/ML Services | In emma |
|---|---|---|---|---|---|---|
| emma | Cloud operations platform | ✓ Luxembourg HQ | ✓ UK/EU enforced | ✓ All providers | ✓ Via hyperscalers | — |
| Civo | UK Cloud Provider | ✓ UK HQ | ✓ UK only | ✗ Single provider | ~ Basic compute | ✗ |
| Metcloud | UK Cloud Provider | ✓ UK HQ, SC-cleared | ✓ UK only | ✗ Private cloud | ✗ None | ✗ |
| Redcentric | UK Cloud Provider | ✓ UK HQ | ✓ UK only | ✗ VMware only | ✗ None | ✗ |
| IONOS | EU Cloud Provider | ✓ Germany HQ | ✓ UK available | ✗ Single provider | ~ Basic GPU | ✓ |
| OVHcloud | EU Cloud Provider | ✓ France HQ | ✓ UK available | ✗ Single provider | ~ Basic AI | ✓ |
| AWS UK | Hyperscaler | ~ US HQ | ✓ London region | ✗ Single provider | ✓ Full suite | ✓ |
| Azure UK | Hyperscaler | ~ US HQ | ✓ UK regions | ✗ Single provider | ✓ Full suite | ✓ |
| GCP UK | Hyperscaler | ~ US HQ | ✓ London region | ✗ Single provider | ✓ Full suite | ✓ |
emma is a cloud operations platform, not a cloud provider. We orchestrate workloads across providers based on your sovereignty requirements.
Built for regulated industries
emma helps UK organisations meet sector-specific compliance requirements
Financial Services
Meet FCA operational resilience requirements while maintaining access to hyperscaler AI capabilities.
Healthcare
Ensure NHS Data Security and Protection Toolkit compliance with sovereign data residency.
Public Sector
G-Cloud ready infrastructure with UK-only data residency and Cyber Essentials Plus alignment.
Expert guidance. Every step of the way.
The emma professional services team provides hands-on support for architecture design, migration planning, and compliance validation.
Real Humans
Our engineers help you succeed – not a chatbot.
Migration Support
Moving from AWS, GCP, or elsewhere? We'll handle the migration for you.
DevOps Office Hours
8 hours / month with our engineers. We'll help you build your sovereign setup.
Discover what emma can do for you
Your sovereign cloud journey starts here. Talk to an emma specialist.