emma

Distributed by Default.
Governed by Design.

The average organisation operates across hyperscalers, sovereign clouds, AI-optimised providers, and on-premises infrastructure — connected by contracts and APIs, but without a coherent operating model.

This IDC InfoBrief draws on research across 1,155 European organisations to examine what that condition costs, what three converging infrastructure shifts are exposing — and what it takes to make distributed infrastructure governable as a single system.

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InfoBrief: What IDC found
Three shifts. One structural gap.
Shift 1

Sovereignty becomes operational

GDPR, NIS2, DORA, and the EU AI Act are no longer checkbox exercises. They require continuous proof that workloads run where policy says they should — across every provider, every region, every deployment.

penalty risk for non-compliant distributed infrastructure
Shift 2

AI infrastructure is ungoverned

GPUs are provisioned across multiple providers. Training data moves between clouds. Inference endpoints span regions. None of it is governed by the same model as the rest of the estate. AI workloads have created a parallel infrastructure world without operational controls.

78%
of CIOs cite AI governance as the top infrastructure barrier
Shift 3

Cloud 3.0 breaks cloud tooling

Each new provider adds another console, another billing surface, another compliance model. The tools built for one or two clouds cannot govern four or five.

4.1
average providers per enterprise — and growing
Where European infrastructure is heading

IDC's forward-looking data on how enterprises are responding to the structural gap.

70%
will run heterogeneous cloud for AI by 2029
42%
prioritise sovereignty-optimised AI deployment
60%
of sensitive workloads will require verifiable controls by 2028
40%
compliance cost reduction with verifiable operational controls

The InfoBrief maps the structural gap. The fireside chat explores what to do about it.

Fireside chat

Governing distributed
AI infrastructure in Europe

emma CEO Dmitry Panenkov and IDC VP Carla Arend discuss the InfoBrief findings live — what the data reveals, where enterprises fall short, and what the operating model needs to look like. [Here] Download the infobrief and be among the first to access the fireside chat.

Dmitry Panenkov
Dmitry Panenkov
CEO, emma
Carla Arend
Carla Arend
VP European Research, IDC
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